Build a bridge between the website and the product

You can think of your website as the door to your product. You can determine whom the influential people depend on your marketing channels, content, unique style, and value proposition.

I would like to share some thoughts with you today. This is not the full story, of course.

Identify a common cause and purpose for your customer

Your aim, in a nutshell, is to create a product people will want, buy, use, and love. As a product manager, you own the strategy behind your product. Your customers are perfectly positioned to be able to tell you what matters most to them. It is essential that whatever they ask or say to you appears on your website.

Find the intersection between your goals and website

This will be the part where you will place the CTAs you need to position for the people you want to direct to your product. However, finding this intersection is not as easy as it seems. It is important that you have completed step one very well in order to have a clear and focused goal.

Connect with sign up process smoothly

In order to have a smooth transition between your product and your website, both must be designed in the same framework and mindset. In this section, the language and design should reflect the whole, the completion time should be reasonable, and the user should be reminded of why they came here.

Finally, consider discussing the importance of testing and optimization. By regularly testing different elements of your website and product, you can continually improve and refine your strategy to better meet the needs of your customers.

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Originally published at https://productpower.substack.com on December 28, 2022.