Changelog is the new black

Samet Özkale
2 min readDec 13, 2022

Almost every week, you must come across many startup changelogs.

Two reasons make this an important and strategic decision.

Since the day we began Producter, we regularly share updates containing data about the product and the company. We are an example of many initiatives in this regard.

What is the purpose of having a changelog for our product?

Contrary to popular belief, this is a very high-quality growth move.

With our regular updates, we now have almost as much traffic on our changelog as we do on our blog.

In this case, consistency is crucial. We know how challenging it can be if you are a startup.

Decide on a period with your team that is convenient for you and begin today. There will be a failure in your plan to release many updates at first. As long as you don’t give up afterward, it will gain order involuntarily.

Make an effort to keep the most accurate posting day for these updates. Be sure to distribute your updates to all platforms that you are associated with. By doing this, you will attract more potential users and new users.

Bonus: We are very close to launching our new module, Changelog, as Producter. This, however, has nothing to do with the newsletter’s topic. It just popped into my head. 😄

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Originally published at https://productpower.substack.com on December 13, 2022.

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